About Maxime

Technology is changing fast. Your mindset shapes what you do with it.

I work at the intersection of technology, leadership and society.

My career began as a Technology Strategy Consultant at Accenture, where I led international teams on blockchain and digital innovation. Later I worked as AI Ecosystem Lead at Techleap and led a European research project on responsible technological leadership. In 2025 I founded Untangle Lab, an applied think tank focused on technology mindset and responsible leadership. In September 2026 I start a PhD on this subject at the University of Southampton in England.

Across all those roles, I saw the same pattern: the biggest challenge of technology isn't technical. It's human.

Maxime Lubbers

Mindset is the key

We talk a lot about AI adoption and innovation. Rarely about the mindset needed to do it well.

Leaders feel pressure to accelerate. Teams feel overwhelmed. Organizations implement systems without always pausing to reflect on the values baked into them.

My work is about developing the mindset that makes responsible technological leadership possible.

What shaped me

I grew up in an entrepreneurial family and competed as an elite athlete at international level. That's where I learned what focus, discipline and mental calm mean under pressure.

During my studies in the United States I was part of a Division 1 rowing team. An experience that sharpened my international outlook and ambition.

That combination of entrepreneurship, elite sport and technology is the foundation of my work today.

Untangle Lab & FOMO 2.0

As founder of Untangle Lab I help organizations understand how their leaders and employees think about AI. We develop a mindset measurement instrument and a practical method for responsible AI implementation.

I also developed the FOMO 2.0 framework, which helps leaders move from overwhelm to clear action.

On stage

As a keynote speaker and moderator I bring energy, depth and sharpness to conversations about technology. I don't tell people what to think. I create room for them to start thinking again.

My goal: bring clarity to complexity — and activate leadership where it's needed.

We can work together if you're looking for someone who:

  • Understands complex technology and can translate it
  • Makes room for nuance, doubt and real dialogue
  • Doesn't impose answers but activates thinking and ownership
  • Is both sharp and warm

I like to stand among the people and invite them to share responsibility for the future we're building together.

Request a proposal

Testimonials

Techleap

Excellent MC!

Constantijn van Oranje

Constantijn van Oranje

Special Envoy Techleap

NLMTD

Maxime doesn't tell you what to think. She gets you thinking.

Pieter Paul van Oerle

Pieter Paul van Oerle

Founder NLMTD

Academic Startup Competition

Maxime has been our moderator and host for the Academic Startup Competition for three consecutive years — and for good reason. She moves effortlessly between academia, business, and entrepreneurship, creating a dialogue that feels both intellectually rigorous and commercially relevant. Her ability to connect diverse audiences and elevate the conversation makes her an invaluable part of our event.

Arjan Goudsblom

Arjan Goudsblom

Director Academic Startup Competition

Pon Power & Equipment

Maxime delivered a keynote and inspiration sessions on emerging technologies such as AI. The contribution was sharp, strategically relevant, and perfectly tailored to our audience. She has a remarkable ability to translate complex issues into clear insights and concrete next steps. In both plenary and workshop settings, Maxime engaged and activated the audience.

Joyce Post

Joyce Post

Innovation Manager Pon Power & Equipment

AI Salon Amsterdam

Maxime is an exceptional moderator who brings clarity and composure to complex conversations. She guides executive discussions with both structure and ease, balancing sharp insight with genuine warmth. Her preparation shows, her presence is steady, and she knows how to elevate a panel beyond surface-level dialogue.

Jeff Abbott

Jeff Abbott

Founder AI Salon & Partner BlitzScaling Ventures

Vereniging Hogescholen

Maxime connects with the audience.

Frank Kresin

Frank Kresin

Chair Sectoral Advisory Board for Higher Technical and Scientific Education

Techleap

Maxime is the most natural of moderators: always inquisitive, always on point, always helping the audience get the most out of their day or out of a session.

Maarten Cleeren

Maarten Cleeren

Managing Director Techleap

TU Delft

Well done and your words are spot on Maxime! Pleasure to be with you on stage.

Antoinette Oudshoorn

Antoinette Oudshoorn

Director Convergence TU Delft, Erasmus University & Leiden University

Mireca Medicines

We were in very competent and warm hands with you talking us through the kick-off day of Academic Startup Competition.

Barbara Brunnhuber

Barbara Brunnhuber

CEO Mireca Medicines

CEYAS The Yard Automation Solution

Excellent moderation.

Jorn Gijsbers

Jorn Gijsbers

Founder & CEO The Yard Automation Solution